Paphitis reveals plans for lingerie chain Boux Avenue, News

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Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.

Boux Avenue: latest news, analysis and trading updates

Lingerie store Boux Avenue opened by former Dragons' Den star Theo Paphitis — Theo Paphitis

Theo Paphitis opened his new Boux Avenue lingerie store in Hull

Theo Paphitis

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Boux Avenue: latest news, analysis and trading updates

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