Women's sports popularity is growing, according to Nielsen study
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![](https://globalsportmatters.com/wp-content/uploads/2018/10/Ronda-Rousy.jpg)
Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
![](https://www.sportspromedia.com/wp-content/uploads/2022/07/England-Lionesses-1.jpg)
Women's sport could be better long-term investment than men's, says study - SportsPro
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Women and Sport by Nielsen Sports - Issuu
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Unbundling sponsorship of women's sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
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Unified Korean hockey team showed impact of sport on global issues
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Individual Sports, Basketball and Yoga Gain Popularity During Pandemic
![](https://globalsportmatters.com/wp-content/uploads/2019/09/Unified-Korean-hockey.jpg)
Unified Korean hockey team showed impact of sport on global issues
![](https://www.nielsen.com/wp-content/uploads/sites/2/2022/03/210998-Womens-Super-League-Chart.jpg?resize=1024,1024)
Breaking the bias against women's sport: the impact of equal opportunity for athletes, fans and sponsors
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Women Athletes Are the Sports World's Growth Stocks - The Washington Post
Why don't more men watch women's sports? - Quora
Why don't more men watch women's sports? - Quora
Women's professional sports - Wikipedia
5 Movements That Will Shape Women's Sport In 2020 — TEAM HEROINE
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