A Strategic Mistake That Still Haunts JC Penney

A strategic mistake made six years ago by celebrity CEO Ron Johnson continues to haunt popular retailer JC Penney, as evidenced by the ongoing sluggish sales growth and store closings that have made the company smaller—a fraction of what it once was.

Price is one of the elements with which we evaluate a product or

JC Penney's Epic Rebranding Fail

JC Penney Failed Pricing Strategy

ลงทุนแมน - กรณีศึกษา ห้าง JCPenney ในสหรัฐฯ ขายสินค้าถูกลง แต่

What went wrong at JC Penney? - News - Harvard Business School

How it all went wrong at JCPenney

PDF) • Adamik A. (2021) Change and Relational Strategies: Through

JCPenney: One of the Greatest Mistakes in Retail History?

Making life difficult for customers makes no sense at all! Case

JC Penney in talks to fund potential bankruptcy filing next week

JCPenney was once a shopping giant. Can it make a comeback?

First Look: JC Penney unveils new store model

San Fernando's former JC Penney building sits abandoned, in a downtown that misses it – Daily News

JC Penney perdeu clientes porque quis ser honesta