A Strategic Mistake That Still Haunts JC Penney
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A strategic mistake made six years ago by celebrity CEO Ron Johnson continues to haunt popular retailer JC Penney, as evidenced by the ongoing sluggish sales growth and store closings that have made the company smaller—a fraction of what it once was.
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Price is one of the elements with which we evaluate a product or
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JC Penney's Epic Rebranding Fail
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JC Penney Failed Pricing Strategy
ลงทุนแมน - กรณีศึกษา ห้าง JCPenney ในสหรัฐฯ ขายสินค้าถูกลง แต่
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What went wrong at JC Penney? - News - Harvard Business School
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How it all went wrong at JCPenney
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PDF) • Adamik A. (2021) Change and Relational Strategies: Through
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JCPenney: One of the Greatest Mistakes in Retail History?
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Making life difficult for customers makes no sense at all! Case
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