JCPenney CEO says company focused on American working families as economy weighs on consumers' wallets

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JCPenney is reinvesting one billion into upgrading its fleet of 670 stores and its online business. The move to boost business comes just a few years after Marc Rosen took over as CEO.
JCPenney CEO explains how the current economy is affecting American consumers.

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JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ