Remember when these 1990s Wonderbra ads shocked the world?
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In an era of discreet lingerie adverts, Wonderbra’s brazen billboards flipped the script on marketing and made Eva Herzigová a salacious style icon.
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Interactive Wonderbra Ad
Remember when these 1990s Wonderbra ads shocked the world?
![](https://partner.cnn.com/system/files/styles/landscape_hero/private/slides/default/massage_75.jpg?h=82016dbc&itok=-e6JypZD)
The Mira Hong Kong
![](https://img.discountmags.com/https%3A%2F%2Fimg.discountmags.com%2Fproducts%2Fextras%2F344712-diva-cover-2020-april-1-issue.jpg%3Fbg%3DFFF%26fit%3Dscale%26h%3D1019%26mark%3DaHR0cHM6Ly9zMy5hbWF6b25hd3MuY29tL2pzcy1hc3NldHMvaW1hZ2VzL2RpZ2l0YWwtZnJhbWUtdjIzLnBuZw%253D%253D%26markpad%3D-40%26pad%3D40%26w%3D775%26s%3D0038da9db53c5369a92ca3ad38968c47?auto=format%2Ccompress&cs=strip&h=1018&w=774&s=0f38551ffe907e5fc827a742ef74e05a)
DIVA Apr-20 (Digital)
![](https://www.telegraph.co.uk/multimedia/archive/02319/95743388_2319303b.jpg)
Flat-chested and proud
![](https://cdn.cnn.com/cnnnext/dam/assets/180522063014-miss-usa-miss-nebraska-super-169.jpg)
It's not just the skimpy swimsuits
![](https://i.dailymail.co.uk/1s/2018/12/02/13/6907564-0-image-a-16_1543757900584.jpg)
Feminists attack 'cynical' new 'Hello Me!' ad Wonderbra campaign
![](https://upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Flag-map_of_the_world_%281992%29.png/750px-Flag-map_of_the_world_%281992%29.png)
1990s - Wikipedia
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Entertainment – Page 2 – Boston News, Weather, Sports
Remember when these 1990s Wonderbra ads shocked the world?
Remember when these 1990s Wonderbra ads shocked the world?
Eva herzigova wonderbra hi-res stock photography and images - Alamy
WONDERBRA Lingerie 2-Page Magazine PRINT AD 1998 SARAH O'HARE legs thighs ankles
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